The pulse of Varna and the elements of summer are woven into the composition of the art project Art for Air, which rises in Varna in the first days of August. The multidisciplinary artist Eli Joteva, in collaboration with Philip Morris Bulgaria, creates urban art on a wall located at one of the most key and dynamic locations in the city – the entrance to the Marine Station.
The urban environment that meets the sea breeze inspire Eli Joteva to create a composition with a variety of elements that reveal the values that the company shares. The tranquility and freedom that the sea horizon brings and the dynamism that fills the summer are in perfect synchrony in the art collaboration, with the sun at its centre. It carries the message of the importance of diversity as a driver of progress and development. Buildings from the maritime capital in 3D perspective contribute to the authenticity of the murals, highlighting the contribution of urban art to the improvement of the environment. The hand symbolizes the importance of being together, and the elements of the seabed remind us of the uniqueness in each of us. The art wall is accompanied by webAR experiences that turn different 2D aspects of the image into 3D experiences that anyone can explore on their smartphone through augmented reality.
The special Airlite paints, which react to sunlight and humidity and trap fine dust particles in the air, were used to create the wall painting.
The location chosen for the realization of the project, the entrance to the Varna Marine Station, also corresponds with the elements that are part of the art wall. The place is an intersection of the dynamic city and the sea – a place that is a daily attraction for the residents and visitors of Varna.
For Eli Joteva:
Based in Los Angeles, Eli Joteva’s creative practice merges photography and digital media and is strongly influenced by contemporary research in quantum mechanics, neurophysics and machine vision. She is a professor of visual effects at Drexel University in Philadelphia, teaches photogrammetry and augmented reality classes at houdini.school, and leads international workshops on volumetric filmmaking with her current.cam collective.
About Art for Air:
The 17-meter high drawing at the entrance of Varna’s Marine Station is a natural continuation of the exciting Art for Air project with Bulgarian artists that Philip Morris Bulgaria started last year. With it, the company creates urban art that reflects the creative style of the artist, the dynamics of the times we live in and the messages about the importance of diversity and inclusion as drivers of progress and development.
The first Art for Air project coloured the emblematic corner of the capital between Gurko and Georgi S. Rakovski” and was created by illustrator and poster artist Mila Lozanova.
