Cigarette butt pollution - a global problem
Every second, tens of thousands of cigarette butts are dumped and pollute the environment instead of the intended places for household waste.
About the client
Philip Morris International, a company with over 170 years of successful traditional business history, made the bold decision to completely turn its business model around in pursuit of its ambitious vision of building a smoke-free future.
Building on science and technology, the company is developing smokeless alternatives to conventional cigarettes that aim to reduce harm compared to continued smoking.
Our participation
Active Group participates in the management of the campaign initiated by Philip Morris Bulgaria.
- PR activities
- Consulting services
- Positioning
We also want to #ПроменимКартинката
Environmental pollution is due to some nationwide depression and mindset. People are generally not happy. And when they're not happy, they don't particularly care what's going on around them.
Contact Us
Write to us and we will get in touch with you to discuss your ideas.
Contact Us
- office@activegroup.bg
- +35988 5345504
- Sofia 1000, 19 Knyaz Alexander Dondukov Blvd., 4th floor
