Responsible policies towards change
Sustainability is the business strategy of one until recently traditional company that has embarked on an unprecedented transformation towards a smoke-free future – Philip Morris. This strategy is in every part of the company, noted Dilyana Yakova, Regulatory and Sustainability Manager at Philip Morris Bulgaria.
About the client
Philip Morris International, a company with over 170 years of successful traditional business history, made the bold decision to completely turn its business model around in pursuit of its ambitious vision of building a smoke-free future.
Building on science and technology, the company is developing smokeless alternatives to conventional cigarettes that aim to reduce harm compared to continued smoking.
Our participation
Active Group participated in the processes related to the presentation of Philip Morris Bulgaria at the event.
- PR activities
- Merchandising
- Positioning
We also believe that Resilience is in business strategy
Sustainability is a business strategy
Contact Us
Write to us and we will get in touch with you to discuss your ideas.
Contact Us
- office@activegroup.bg
- +35988 5345504
- Sofia 1000, 19 Knyaz Alexander Dondukov Blvd., 4th floor
